Empowering communities.
Changing lives.
The Austin Area Urban League caters to the underrepresented communities of Austin through the provision of resources, events, and platforms for amplifying voices. In fostering an inclusive environment, the Austin Area Urban League is dedicated to promoting equity and empowerment across diverse socio-economic backgrounds.
A fresh take on a timeless brand.
In partnership with a dynamic team of marketing and communications experts, I played a key role in enhancing the clarity of the Urban League's brand standards. By incorporating fresh elements of color, typography, and layout within the framework of national brand guidelines, I reimagined the organization's identity. The result is a revamped brand kit that mirrors the impactful nature of the Urban League's work.
Social Media
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Corporate Design
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Web Design
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Social Media • Corporate Design • Web Design •
I redefined conventional corporate design, infusing it with approachability, eye-catching aesthetics, and dynamic appeal to create a versatile brand adaptable to various mediums. Employing geometric shapes for visual coherence throughout the brand and a centralized color scheme for controlled creativity, I collaborated with the team to craft engaging social media posts, banners, flyers, website enhancements, and distinctive brands for events and new programs.
“Gabe's unwavering commitment and diligent efforts serve as the linchpin to the success of our marketing and communications department. Through his dedicated work, he has not only revitalized our brand but also significantly expanded our audience outreach.”
— Quincy Dunlap, CEO