Pioneering strategic partnerships for student publications.
The Wolverine Media Group (WMG) serves as the unified business entity overseeing the student media organizations at the University of Michigan, encompassing The Michigan Daily, SHEI Magazine, The Gargoyle, and The Michiganensian. Given the distinguished nature of these publications, it was paramount that their visual identities and brand standards mirror the exceptional quality of the content they produce.
A New Mission.
Our mission is to provide unwavering support to students in their pursuit of producing exceptional publications. We create a secure, financially sustainable, and intellectually stimulating environment that upholds the legacy of our esteemed alumni, dedicated donors, and the University of Michigan.
A new look.
The iconography's angular lines subtly incorporate the initials "WM," reflecting the organization's commitment to innovation and creativity in business practices. A refined color palette featuring cooler hues imparts sophistication and elegance to the visual identity. The adoption of a new typeface serves to anchor the brand, presenting a cleaner and more professional aesthetic.
Brand Identity
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Corporate Design
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Web Design
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Brand Identity • Corporate Design • Web Design •
The design process for the new brand was meticulously crafted to embody modernity and simplicity. The thoughtfully integrated elements, highlighted by the versatile iconography and color scheme, reflect their commitment to adaptability and innovation. From campus banners to official documents, the brand seamlessly integrates into the identity of each student publication, presenting a cohesive and professional image that resonates throughout the University of Michigan’s academic community.
“Gabe’s excellent work has transformed the way businesses and student organizations look at Wolverine Media Group.”
— David Richmond, Business Advisor