America250
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America250 is a congressionally funded, bipartisan initiative designed to commemorate the 250th anniversary of the United States. With multiple stakeholders—including federal agencies, state commissions, and national partners—this high-visibility campaign required a unifying, inclusive, and patriotic approach to digital engagement.
Our team (SKDK Digital) collaborated with five public affairs and communications agencies to develop and refine content that resonated across political, cultural, and generational lines. My role focused on graphic design, brand strategy, and content strategy, ensuring that America250’s social media presence was visually compelling, strategically sound, and widely accessible.
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Increase national awareness of America250 through high-impact digital campaigns.
Create inclusive, nonpartisan content that resonates across demographics and political perspectives.
Develop visually compelling graphics that unify branding across platforms while maintaining flexibility for diverse messaging.
Drive engagement through storytelling, amplifying America’s rich history, culture, and future aspirations.
Support stakeholder collaboration, ensuring alignment with America250’s leadership, ambassadors, and partner organizations.
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Strategic Content Development – Partnered with communications professionals to craft a cohesive digital narrative, blending history, culture, and public engagement.
High-Impact Design Execution – Created bold, adaptable visuals for social media, working within America250’s brand identity while ensuring each campaign remained distinct and engaging.
Cross-Agency Collaboration – Engaged in multi-tiered approvals and rapid iterations, responding to input from multiple stakeholders, including senior leadership and government officials.
Real-Time Performance Optimization – Analyzed social listening insights and engagement metrics to refine content strategy and increase reach.
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3x increase in social media following, growing from 1,868 to 5,730 new followers in one quarter.
13M+ impressions and 200K+ engagements in 2024.
Collaborated on high-profile posts with Lance Bass, Gloria Estefan, Presidents Bush and Obama, BNY, and the Library of Congress.
Contributed to 100+ campaigns across platforms, solidifying America250’s digital presence.
A project of this scale required precision, adaptability, and a deep understanding of digital storytelling. The work I did with America250 was not just about design—it was about creating a unifying national conversation through strategy, collaboration, and creativity.
